Do you know what happens when you fail to advertise? You Fail!
50% of all new advertising is profit less the actual cost of advertising and I can prove it! (new target/media customers are considered new business).
When advertising on the internet even though you are on the top 3 pages you are still one of 10, 20 or 30 others advertisers in the same subject. When you are one of the one/two advertisers on RoundTownWithRon.com you are not only one of two you are being seen 4.5 times per visitor on average.